L’Oréal Brazil is the first company of the Brazilian beauty segment, and the second in the country, to be certified by EDGE (Economic Dividends for Gender Equality). EDGE launched an assessment methodology and a global certification standard for gender equality in 2011, during the World Economic Forum and it is currently considered the main certification in the business world.

 

The certification is an acknowledgment in line with L’Oréal’s commitment of promoting workplace gender equality. The Group has been working for a decade to establish a global diversity strategy.  In 2014, L’Oréal Brazil created a specific focus area, recognizing the importance and the relevance of this topic for the country.

 

Fábio Rose

“Talent and creativity emerge within Brazilian diversity. By receiving EDGE’s certification, we recognize and incorporate this diversity as a core value for the sustainable growth of L’Oréal Brazil and this is a reason for all of us to be very proud of”, says Fábio Rose, HR Director of L’Oréal Brazil.

Thanks to the policies and to the attention dedicated to the subject, the company has a gender-balanced talent pipeline in Brazil, with 55% of its employees being women and 45% men. In relation to management positions, the proportion of women is 42%.

 

Leticia Novak

“Diversity is a basic value for L’Oréal. From the great diversity of the people who compose the teams to the products we develop, diversity has always been a priority. Our work is focused on issues such as the inclusion of people with disabilities, and on people from different gender, social and ethnic backgrounds”, says Letícia Novak, in charge of the Diversity program at L’Oréal Brazil.

 

“Among the initiatives created for gender equality, the main highlights are awareness-raising workshops with hundreds of collaborators, and the participation and sponsorship of forums that discuss the issue, such as the “25th Global Summit of Women”, held for the first time in Brazil, in May of this year”, she added. 

 

The certification process started in September 2014, with an anonymous survey, opened to all employees, on how diversity is seen at the company in relation to: recruitment and promotion of its collaborators, leadership training and manager guidance; flexible working hours in addition to wage policies and organizational culture. After this stage, there were visits from external auditors for the review of the data gathered during the survey, along with the policies, gender practices and working force from the three thousand Brazilian collaborators.

 

Maria Oldin

Since its launch in 2011, more than 100 companies in 30 countries and in 21 Industries have been using the EDGE methodology of assessment and certification to create an ideal working environment which benefits men and women alike. The adopted methodology and standards enable the company to benchmark its performance against the national and global standards.

 

“The L’Oréal Group is an EDGE pioneer in the beauty and cosmetics industry. L’Oréal Brazil serves as a paradigm for transparency and accountability and by being EDGE Certified, the company is showing its commitment to advancing workplace gender equality to consumers, investors and partners” said Maria Oldin, Managing Director at EDGE. “The positive ratings from the employees at L’Oréal Brazil reflect the company’s gender inclusive culture”.

 

In addition to the Brazilian subsidiary, the L’Oréal Group has already received the certification for its operations in the United States, Canada, Russia, India and Philippins.